Interactive brand advertising
We turn your brand into a game people want to play.
We build the game, bring shoppers to play it, and turn that play into real connections with your brand.
- 20 playable games
- Ready in about a week
- Pay only for results
Real games. Tap one to play.
Each card is a real game built from a concept brand’s products. Tap one to play. Brands shown are concepts, not partners.
Brands become games
Your products. Their next favorite game.
From beauty and fashion to home and kitchen, we turn brands into games people want to play.
Twelve example brands, each with the game we made from its store. They are concepts, not partners.
How BGN works
We build the game. We bring the players. You build the connection.
Four steps from your store to a shopper on your list, playing with your products and tapping through to buy.
01 Build
We build your game.
A custom game made from your brand, your products or your campaign. Ready in about a week.
02 Bring
We bring the players.
Our ads on social media, and Cartwheel itself, send shoppers straight into your game.
03 Connect
Shoppers join and play.
To unlock your game, a shopper joins your list. Then we show them more brands like the ones they already love.
04 Drive results
We drive results.
After a game, players see your best offer and tap through to your store. Every time they come back, they see it again.
We drive the players
We don’t just build your game. We bring people to play it.
1Sees our ad
On Facebook and Instagram.
2Opens Cartwheel
The tap opens your game in our free app.
3Joins your list
That unlocks your game, and you get a new lead.
4Plays your game
With your products in hand, instead of scrolling past them.
5Sees your offer
Your best offer, straight after the game. One tap to your store.
6Comes back
Every return visit puts your brand and your offer in front of them again.
Paid social, managed for you
We plan, make and run the campaigns, on Facebook and Instagram to start. Every ad leads straight into your game.
Cartwheel, where they find you
Your game lives in our free app. People who came for another brand’s game discover yours there.
Ads like these bring them in
CartwheelSponsored•••Stack the jars, unlock 25% off. Free to play.
Tap to playSupplement brandJar StackPlay free- CartwheelSponsored•••
Pour a perfect cold brew. Win prizes every week.
Tap to playCoffee brandCold Brew PourPlay free - CartwheelSponsored•••
Match three candles, unlock 20% off.
Tap to playCandle brandCandle MatchPlay free - CartwheelSponsored•••
Grab the toys, win weekly prizes. Free to play.
Tap to playPet brandToy GrabPlay free - CartwheelSponsored•••
Swap the minis, unlock 25% off your first order.
Tap to playSkincare brandMinis SwapPlay free
Example ads for concept brands, not partners. The offers are examples. How many people play yours depends on the weekly cap and goal you set.
Why they play
Prizes every week. A reason to keep coming back.
Playing earns Chances to win real prizes, like gift cards. It’s free to play, we run the draws and the rules, and there’s something new every week.
- SweepstakesFree-to-enter prize draws that we run inside Cartwheel.
- Prize dropsNew prizes land through the week, so there’s always one to play for.
- Weekly rewardsPlaying more unlocks more Chances, and moves them up the rewards.
- Instant revealsSome wins show on the spot, the moment the game ends.
- LeaderboardsHigh scores to beat, from other players of the same game.
- A hub of gamesEvery brand’s game in one free app, ready to explore.
They discover brands like the ones they love.
Cartwheel shows each player games from brands related to the ones they already play. A shopper who plays one beauty brand’s game sees more beauty brands next, so your game reaches people who already buy what you sell.
Skincare brand
Makeup brand
Blush brandNo purchase necessary. Prizes and screens shown are examples.
Why it costs less
One network of players. Cheaper leads for every brand in it.
Every brand’s game brings new players into Cartwheel. They stay for the prizes and find other brands’ games, so you aren’t paying to find every shopper from scratch.
Your brandWhat a result costs you
A shopper joins your list to play your game. You pay once per new shopper.
Against a 15-second video view on Meta.
Against an ecommerce click on Meta.
Proposed launch pricing. Meta figures are vendor benchmarks (WordStream/LocaliQ 2025 and others), not Meta’s own.
See full pricingFounding five
Five founding brands. One per category.
Founding brands get our lowest prices. In your first month you pay only for leads: plays and clicks are free, and still reported.
Ask about a founding spot- 5founding brands in the first group
- 1brand per category, so no competitor sits beside you
- $0for plays and clicks in your first month
Who it’s for
Built for brands. Loved by players.
If people buy it, they can play it. Almost any consumer product can become a game: something to stack, pour, match, catch or collect.
- Any category
- Beauty, food, fashion, home, pets and more.
- Any audience
- Every generation plays. The numbers are next.
- Any goal
- Awareness, new leads or visits to your store.
Products shown are from concept brands, not partners.
Bodysuit
Kitchenware
Wallet
Fashion
Water
Tinned fish
Olive oil
Haircare
Lip oil
Chocolate
Beauty
Soda
Cookware
Bedding
Luggage
Coffee
Swimwear
Plant
Drinkware
Makeup
Soap
Evening wear
Activewear
Sneaker
Pet
Sunglasses
HeadphoneWho plays
America loves mobile games.
Not just teenagers, and not just men. Everyday adults play: on the sofa, on the train, at the kitchen table.
- ESA, 2026212MAmericans play video games every weekThat’s 2 in 3.
- ESA, 202680%of players play on a mobile deviceThe most popular way to play, at every age.
- ESA, 202637is the average player’s ageNot a teenager.
- AARP, 202649%of Americans 50 and over playWomen are more likely than men to play daily.
Every generation plays
Share who play at least an hour a week · ESA, 2026- 82%Gen Z
- 71%Millennials aged 30 to 45
- 56%Gen X aged 46 to 61
- 50%Boomers aged 62 to 80
Your customers are already playing. What if they were playing with your brand?
Book a demoPlay our games
Don’t just take our word for it. Play.
Every game here works. Tap one, play a round, and close it to come straight back.
Twenty games from the Cartwheel demo, each built for one concept brand. Concepts, not partners.
Your game
Your brand, your game.
Your products are the pieces and your colors set the scene. We design it, build it and host it.
- Your product assetsPackaging, colors and logo, from your store or your photos.
- Game piecesEach product becomes a piece players handle: stacked, poured, caught or matched.
- Your branded gameYour products and colors from the first tap to the last.
Ten quick formats, ready for any product.
- Triple Match
- Swap Match
- Merge Drop
- Claw Grab
- Shelf Sort
- Perfect Pour
- Stack Up
- Toss
- Catch
- Pairs
Pricing
Your game is free. You pay for results.
Three kinds of cost, kept apart. Only one of them is yours.
Your game and the platform
$0- Your game, designed and built
- Hosting in Cartwheel
- Campaign setup
- Weekly reporting
Advertising
IncludedWe run and pay for the ads that bring players to Cartwheel.
- Extra ad budget for your game On request
- Premium placement in Cartwheel On request
Results
Pay per resultLeads, plays and clicks, up to a weekly cap you set, from $250.
$1 each
They join your list to play
A shopper joins your list to unlock your game. You pay once per new shopper.
3¢ a play
They play your game
20 seconds or more, up to 3 a day per player.
25¢ a click to start
They tap through to your store
From your offer, after a game. Later priced to your ROAS target.
- Weekly cap from $250Charged every Friday for what we delivered
- $1,000 a month minimumRaise it or pause after month one
- Founding brandsMonth one: leads only. Plays and clicks are free.
Proposed launch pricing. Final rates are agreed before your campaign starts.
Measure your results
Every interaction tells a story. See your results.
One report a week on your game: who came, how long they played, and what they did next.
- Ad reach41,200people saw your ad
- Game plays2,08320 seconds or more
- Average play48s27.8 hours in total
- Returning players310came back another day
- New leads125joined your list to play
- Offer clicks250taps to your store
- Reach and trafficHow many people saw your ads, and where your players came from.
- Plays and play timeEvery play of 20 seconds or more, how long it lasted, and who came back.
- LeadsEvery player joined your list to play. With Klaviyo connected, they go straight onto it.
- Clicks, then salesEvery tap to your store is counted. Sales appear once your store’s tracking is connected.
Illustrative numbers, not a campaign result or a forecast: a full week at the lowest cap, $250. The brand shown is a concept, not a partner.
FAQs
Questions brands ask us
What is BGN?
BGN (Brand Game Network) turns brands into games. We build a mobile game from your products, bring shoppers to play it in Cartwheel, our free app, and show you what they did.
How does the platform work?
In four steps. We build your game. We bring players to it, with our ads and inside Cartwheel. To play, they join your list, so every player is a lead. After a game they see your offer and can tap through to your store.
Do players have to join our list?
Yes. To unlock your game, a shopper joins your email list, so every player is a new lead before the first round. With Klaviyo connected, they go straight onto your list.
Do you create the game for us?
Yes. We design, build and host it, from your website or your product assets, in about a week. You don’t need a designer or a developer.
How do people discover our game?
Two ways: the ads we run on social media, and Cartwheel itself, where people who came for another brand’s game find yours. We never put two competing brands in the same group.
Why do people keep playing?
Playing earns Chances to win prizes, like gift cards. It’s free to play, we run the draws and the rules, and there are new prizes every week, plus prize drops, instant reveals and leaderboards.
What types of brands can use BGN?
Almost any consumer brand with products people can picture: beauty, fashion, food and drink, home, pets, wellness, tech. Not sure yours fits? Book a demo and we’ll talk through how your products could play.
How much does it cost?
The game, hosting, setup and reporting are free. You pay per result: $1 for each new lead, 3¢ a play and 25¢ a click to your store, up to a weekly cap you set from $250, with a $1,000 a month minimum. These are proposed launch prices: final rates are agreed before your campaign starts.
Can we run a pilot campaign?
Month one works as one. Start at the lowest weekly cap, $250, and after that month you can raise it or pause. Founding brands pay for leads only in month one: plays and clicks are free, and still reported.
Can we approve our game before launch?
Yes. You see it and play it first, and nothing goes live until you sign it off.
What results can we measure?
Ad reach, game plays, play time, returning players, new leads and clicks to your store, in a report every week. Sales show too, once your store’s tracking is connected.
How long does a campaign take to launch?
Your game is ready about a week after you send your assets. The first group of five brands goes live together, as soon as all five are in.
Get started
Ready to turn your brand into something people play?
Let’s make a game that gets your customers playing with your brand.
- Your game is free to build
- Ready in about a week
- Nothing goes live until you approve it